How do you give shape to complex ideas?
This is the walkthrough of the NEXT report , FERMA’s latest publication on emerging risks in Europe. From climate disruption to AI threats, the report tackles high-stakes topics with clarity and strategic insight.
White Rabbit Brussels was tasked with turning these themes into a powerful visual story.
We used generative AI to create a bold and symbolic cover, iterated collaboratively with FERMA’s team. The final image — a juggler — speaks to the precarious balance required to manage tomorrow’s interconnected risks.
We also designed a bespoke visual identity and a dedicated logo, transforming NEXT into a lasting editorial brand.
🎨 Design and concept by White Rabbit Brussels
🌐 www.brusselswhiterabbit.eu
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