White Rabbit - Generative AI

Generative AI

Smarter content + faster workflows.

We put AI behind the scenes, so your outputs stay human and on-brand.

AI implementation for Brussels teams

Three years building with AI. Now we share the method.

For three years we have produced content, campaigns, visuals and interactive applications for European associations, federations and institutions. To keep that pace we built our own way of working with AI, and we ran it on our own work before we ran it on anyone else's.

Sharing the methods we actually use is the fastest way to make the work quicker on both sides. It also changes the relationship. Less supplier and client, more a shared way of working.

So we explored these methods, folded them into our own internal processes, kept what held and dropped what did not. What survived is here, as modules built as a full immersion: one real job of yours, automated with your tools, documented as we go.

The AI Act gives organisations a reason to start now. The obligation is real. As we implement the work we document the people, skills, policy and decisions behind it. Compliance becomes part of a better operating system, not a separate fear product.

Stop repeating the work. Keep control of the result.

Intro video — 60 seconds with Alberto. Coming shortly.

Have the work made, not explained

Generative AI production

For teams that need the output shipped, with AI kept behind the scenes.

Sometimes you do not want to build the method yourself. You want the campaign, the report or the video done, on brand and on time.

  • Prompt design and AI setup, so the tools work for your material rather than against it.
  • Content generation and AI-assisted editing across drafting, ideation, variants and polishing.
  • Training and guidelines, so your team keeps using AI responsibly once we hand the work over.

Scoped per project.

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Get your Monday morning back

AI Comms Sprint

For a communications office of 2 to 10 people with a recurring job that consumes the week.

Three hours go into the press review every Monday. Then the same job returns next week, and every week after that.

  • One working automation built around your press review or another recurring communications job.
  • A documented workflow your team can check, operate and hand over.
  • A reusable prompt and skill set, plus a completed AI literacy register and a two-page operational policy.

One day on site, followed by two weeks of delivery.

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Close Article 4 in four hours

AI Act half-day

For organisations with the obligation that do not want to open a separate compliance project.

Article 4 has been applicable for 18 months. You are overdue and have nothing written down to show what measures you took.

  • A completed register row and an attendance record stating what was delivered.
  • An AI policy template, the recording and slides your organisation can reuse for new hires.
  • A documented workflow for one real AI use case from your organisation.

4 hours online, cross-company, maximum 12 organisations.

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Have the file ready when they ask

Article 4 Compliance Pack

For organisations of 25+ that need evidence across people, roles and AI uses.

Training may have happened. The named, dated proof of what your organisation did has not.

  • Role-based live sessions and a reusable onboarding skill set for new hires.
  • An internal AI policy, a named and dated AI literacy register, and an Article 4 compliance note.
  • Documented workflows linking real AI use, human review and approval responsibilities.

4–6 weeks, for up to 25 people.

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Say it right, once

Disclosure Implementation

For any team publishing content made or modified with AI.

Since 2 August 2026, Article 50 exposure can reach €15 million or 3%. One buried policy page does not fix the production workflow.

  • An audit of published content and the production workflow behind it.
  • A disclosure standard with reusable wording for every format you publish.
  • Working implementation across video badges, captions, platform settings and publishing checks.

2–3 weeks. Available on its own.

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Keep the system working

Partner Light

For teams that have completed the AI Comms Sprint and need an owner for what comes next.

The register ages with every hire. Tools change. An automation that nobody maintains eventually breaks.

  • One new or revised working automation each month.
  • Two hours of advisory, with the register and policy kept current.
  • A documented monthly update to the workflow, reusable prompts and only the regulatory changes that affect you.

6 months, renewable.

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Free monthly working session

Watch one recurring job become a Claude skill.

In 30 minutes, we turn a communications task your team repeats into an automation that runs with review built in. Then we show how to package the method as a reusable Claude skill your colleagues can run.

Thursday 27 August 2026 · 12:30 CET

Online · In English · 30 minutes maximum · Free

  • How to choose a recurring job worth automating.
  • How the job moves from inputs to draft, review and output.
  • What a reusable Claude skill contains and how a team runs it.
  • Where human checks, multilingual instructions and documentation belong.
Save my place

For association, federation, permanent representation, corporate and institutional communications teams that repeat the same production work each week.

Can't make it? Register anyway and we will send the next monthly date.

The same documented workflow also helps show the practical measures your organisation takes under Article 4, without turning the session into a compliance webinar.

Questions we get

What is a Claude skill in practice?

It is a reusable set of instructions, source material and checks for a specific job. Instead of prompting from scratch, the team runs the same method each time. A press review skill, for example, can define the sources, structure, languages, review points and final format. It does not remove editorial responsibility.

Does our data leave the organisation?

That depends on the tools and workflow approved for the job. We build around your systems and data rules. We do not upload identifiable client documents to third-party AI services; we anonymise them first. Automations that process personal data run on our own self-hosted n8n instance, and client credentials remain in the client's systems. We document the agreed data path before the automation goes live.

What happens if the automation breaks?

The workflow includes human review and a documented manual route. Your team can see where an input failed and still complete the job. The Sprint delivers the operating documentation. Partner Light is available after the Sprint to revise automations as tools, sources and team needs change.

Does this work when we publish in English, French and Dutch?

Yes. We can build language instructions, terminology, approval points and output formats into the workflow or Claude skill. Live sessions are available in English, French or Italian. Materials and deliverables can also be supplied in Dutch, with native-speaker review budgeted where needed.

Is there a fine if we do nothing?

Article 4 has no direct penalty under Article 99. That is the plain answer. The obligation still applies, and authorities can ask questions, inspect and order corrective action. Article 50 does carry penalties of up to €15 million or 3% and has applied since 2 August 2026. The €35 million or 7% figure belongs to Article 5 on prohibited practices. It never applies to training or content.

Do we get an AI Act certificate?

No body issues an “AI Act seal”, and the regulation prescribes no certificate. Where training is included, you receive an attendance record stating who attended, when and what was covered. The stronger evidence is the full documented set of measures: workflows, register, policy, materials and, where included, the compliance note.

What did the Digital Omnibus change?

Regulation (EU) 2026/1744 entered into force on 27 July 2026. It changed Article 4 from “ensure” to “support the development of” AI literacy. That makes Article 4 an obligation of means. You need to take appropriate measures and be able to show what they were. It does not prescribe one course or one level everyone must reach.

How fast can we start?

The free webinar runs monthly. The AI Act half-day runs online. The AI Comms Sprint starts with one day at your office and includes two weeks of delivery. Disclosure Implementation takes 2–3 weeks. The Article 4 Compliance Pack takes 4–6 weeks after the Reality Check. We confirm the first available date before you commit.

Read how we use and disclose AI

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