Usually, when approaching the production of a video mission, we still think of it as an animated extension of a PowerPoint presentation, with the risk of being pedantic and unemotional.
To be able to better engage with the audience and share not only the mission in a clear way but also in a way that is consistent with the mood and tone of voice of the Brand, we focussed on storytelling, starting sketching a storyboard where the information received from the client were 'stitched' together to have an smooth effect of continuity of the script from voice over to the images depicted in the animation.
The result was a video mission statement that, with a clear brand identity, remains concise by illustrating the key points effectively.
Nowadays, there are thousands of ways to produce and make videos through templates or applications that provide pre-made scenes.
However, brand identity and authentic engagement would be lost in this case.
This is why we believe a creative approach is the key to conveying a complex message with a unique touch. Are you interested in discussing with us your Video Mission? Get in touch!