It is imperative to make your voice heard and to clarify your point of view through all the communication tools at our fingertips. But this does not mean that creation and attention to detail can be put aside. As any language, the production of video content requires its own grammar and lexicon. Not doing so would mean speaking a different language to your audience.
An interview for social media does not differ much from an interview in classic media, but whoever is behind the camera has to act fast and the limited time cannot compromise the quality of the result.
In this project, where White Rabbit worked alongside APPLiA's communications team, in 4 days of production we created not only a teaser and a 4-minute interview, but also added supporting content to the original text, such as a 3D animated cross-section in sync with the script, and enhanced brand's tone of voice thanks to a search for sound idents.
Result: the film is fluid, giving authority to the content and to the position expressed on a subject close to APPLiA's mission. Watch the interview!
Do you need to train your team on specific aspects of digital communication, then contact us! The White Rabbit team can come to you and organise mini training sessions to help you develop your in-house projects. firstname.lastname@example.org