This project came together swiftly, highlighting how the new tool is at the service of creativity and not vice versa.Right from the initial presentation, we aimed to provide stakeholders with a glimpse of what the final outcome would look like. This approach allowed us to control and prioritize often overlooked details in corporate communication, such as emotions.
Calibrating the tone of voice, choosing the musical vibes, editing the right mood of the visuals, and ensuring the speaker conveyed the message in a human way, even if performed by a machine. By focusing on these elements from the start, we were able to save valuable time and resources
Nowadays, there are thousands of ways to produce and make videos through templates or applications that provide pre-made scenes.
However, brand identity and authentic engagement would be lost in this case.
This is why we believe a creative approach is the key to conveying a complex message with a unique touch. Are you interested in discussing with us your Video Mission? Get in touch!