Concept piece · White Rabbit Brussels

Moonshot

A conference opener that is not a slide.

What if your next conference opener wasn't a PowerPoint slide, but a moon landing?

A few years ago a project like this would probably have stayed a sketch in a presentation. The budget for a launch pad, a lunar surface and an orbital shot puts it out of reach of any event that is not a product launch for a car brand.

Today it becomes stories, experiences and conversations. We built the film with generative AI, cut to John F. Kennedy's 1962 speech at Rice University, and closed it on the one image that makes the point for a Brussels room: the flag being planted is European.

That is what the opener is for. Not spectacle. It puts the audience inside the ambition before the first speaker says a word, and it gives them the sentence they repeat in the corridor afterwards.

Credits

• Concept and creative direction: White Rabbit Brussels
• Image and motion: generative AI, directed and edited in house
• Archive audio: John F. Kennedy, Rice University, 12 September 1962
• Duration: 1 minute 8 seconds

The moving images in this film were generated with artificial intelligence, directed and edited by White Rabbit Brussels. The speech is archive audio. Declared under Regulation (EU) 2024/1689, Article 50.